Five strategies of experience marketing for wardro

2022-07-22
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Five strategies for wardrobe enterprises to do well in experience marketing experience marketing is an inevitable choice for the development of market competition to the advanced stage. In the new economic era, products are becoming more and more abundant, and the gap between products in functionality and quality is narrowing day by day. The extensional culture of products derives from the brand culture, and the usability value contained in the brand is accumulated by countless users through experience. Brand value comes from the experience of consumers, and brand products will also be sold with the help of consumers' experience

experience marketing is an inevitable choice when market competition develops to an advanced stage. In the new economic era, products are becoming more and more abundant, and the gap between products in functionality and quality is narrowing day by day. The extensional culture of products derives from the brand culture, and the usability value contained in the brand is accumulated by countless users through experience. Brand value comes from the experience of consumers, and brand products will also be sold with the help of consumers' experience

for wardrobe enterprises and wardrobe stores, how should we implement experience marketing

first, add experience to the product

wardrobe products need not only good function and quality, but also sensory quality that can meet consumers' vision, touch, aesthetics and other aspects. Now consumers' expectations of product quality are getting higher and higher. The defect of a certain detail will affect consumers' purchase and users' perception, which is detrimental to product sales. Therefore, we should adjust the products as quickly as possible and remove the bad consumers in the products, which is called the "large-scale" link. The needle of use and participation is narrow because of its high cost, but the advantage of narrow is that if you find a target customer group and catch them where they gather, the chance of success is great. These experiences include: inconvenient use, lack of security, insufficient environmental protection, and so on. This requires wardrobe enterprises to join the consumption experience from the beginning of product design

second, deliver experience with services

in the process of service, wardrobe enterprises can fully highlight the experience they deliver in addition to completing basic services. This requires our wardrobe enterprises to pay attention to details in terms of services to consumers, and increase consumers' value experience of products through high-quality services. At present, many enterprises only pay attention to consumer transactions, do not pay attention to consumer services, and cannot provide consumers with a pleasant experience in the whole process of pre-sale, sales and after-sales. We can see that most wardrobe sales enterprises do not consider the image of store delivery personnel, the details of delivery installation services, etc. When consumers leave the store, they will no longer have a pleasant consumption experience. The product is good and the price is reasonable, but it's just uncomfortable to buy

third, experience through advertising dissemination

due to the wide range of advertising, advertising is now the main means of corporate image display and product publicity of wardrobe. Excellent experience advertising can better attract target consumers and achieve the purpose of product sales. The advertisements of wardrobe enterprises should also fully consider the psychological feelings of consumers, and use the appeals that can resonate with consumers, so that consumers can get a profound experience from advertisements

fourth, with the help of brand cohesion experience

on the surface, brand is a simple symbol of wardrobe products or services; But at a deeper level, brand is the expression of people's psychology and spirit. In the view of experience marketers, brand is "the overall experience of consumers for a product or service". Create a brand image that emphasizes experience, and consumers will flock. This is a strategy often used by many multinational wardrobe enterprises. Of course, this is also a long-term accumulation process

fifth, create a new experience business

experience business is different from the experience attached to wardrobe products. It is what enterprises really want to sell, and products or services are just auxiliary means. This requires our wardrobe enterprises to provide consumers with a better consumption experience with the help of the latest technologies and means. Such as undertaking large-scale consumer experience activities, building online communication platforms, and so on

in short, wardrobe experience marketing should not only meet the needs of consumers to use furniture, but also meet consumers' love and preference for wardrobe, so that consumers feel that wardrobe enterprises and wardrobe stores understand him, respect him, care for him, and bring him pleasant enjoyment at the same time

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